The Offer Workbook in 8 short steps. Your answers, your offer.
Where are you now?
Be honest. This is your "before".
Who do you want to work with?
Are they already paying for content or ads?
Do they sell something over $500?
Can you name 3 specific people in it?
A No here usually means a harder sale. It's worth picking a niche where all three are Yes.
What do they want?
Think like your client, not like an editor.
What do you give them?
What does a month with you look like?
What's your price?
Ben's reference
| YouTube video, starting out | $150–200 |
| YouTube video, once you know content and have a few clients | $250 |
| Reel | $30–50 |
| Reel in a high-volume package | $20 |
| Scripting and ideation | Upsell |
Charge your next client more than this one. Every new client is a chance to raise your price.
Make it easy to say yes
Tick what you'll offer.
Your offer in one line
How would a client describe what you do to a friend?
Your offer
Every month
Their part
Example only. Write your own.
Hey Sarah, I watched your video on meal prep. The first 20 seconds lose people before you get to the point, so I re-cut the intro to open with your client's result. Here's a 2-minute Loom with the before and after. Want me to send you the full edit?
Cold DMs alone don't work. Send a Loom, or do some of the work upfront so they see what you can do.
Prefer a doc? Make a copy of The Offer Workbook
Join The 1000 for $9/month Or DM me on Instagram @thebenbrandingLessons open for members of The 1000.
Examples are for education. Results depend on your work.